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PAY PER CLICK (PPC) MANAGEMENT
Increase traffic and sales with Pay-Per-Click
Pay-Per-Click is the fastest way to get traffic to your website and blog. Paid search, which is also known as Pay Per Click (PPC) and Google AdWords is one of the most powerful marketing tools. At Echotam, our pay per click management program targets the right internet user using high quality keywords and keyword phrases. We balance the cost per click and cost per impression to get the highest conversion rate and the highest return to your investment (ROI).
Our pay per click campaign management team gets the most results with your monthly budget. We use analytics and other marketing tools to track, analyze and develop efficient marketing campaigns to optimize results and lower costs. Target local, national and international users who seek the kind of services and products your business offer. Not matter what your goals are our PPC managers can develop a marketing strategy to get the results you seek.
We offer a variety of pay per click management services such as Paid Search Campaigns, Pay Per Click Consulting, Pay Search (PPC) Management, Pay Per Click Audit Services, Keyword and Keyword Phase Research, Pay Per Click Internet Advertising, Analytics Reports and Analysis, Optimization Service and much more. All marketing efforts focus in building good traffic while getting the highest return possible to your online marketing investment.
How Pay-Per-Click works:
- Our advertising professionals determine keywords for your business
- A PPC account is designed according to your business needs and budget
- We monitor and analyze web data identifying relevant customer behavior
- Revenue Increases due to greater visibility and a high level of targeting
Benefits of well managed Pay-Per-Click campaign:
- Immediately increase sales of services and products
- Target the right user in the right context using keywords
- Measure and optimize your results with Placement Performance Report
- Focus advertising in specific local, national or international areas
- Have complete control over your budget and costs, avoiding guesswork
LOCAL PAY PER CLICK MANAGEMENT CAMPAIGNS (LOCAL PPC)
What is Local Pay Per Click?
Local Pay Per Click Advertisement is the marketing practice of targeting customers in a specific geographical area: borough, town, city, metro area, even to a point where you can target only a few city blocks. If you run a local retail business, such as a store, a restaurant, a night club, a law office or medical clinic your marketing campaign will be more efficient if your campaigns target local areas. This can be achieved by creating ad copies which are specifically designed to attend the needs and expectations of your local customers. With local pay per click campaigns your ads are displayed when people are searching for products and services within their geographical areas. An advantage of using Local PPC is that it helps your business to serve large numbers of loyal local users and it can generate significant increase in revenue.
Local Pay Per Click
Local PPC allows your advertising campaigns to be more successful since you target audience in your area. This practice leads to better qualified clicks which increase conversion and lower your overall cost of an advertising campaign. For instance, let' s say that you own a restaurant in Manhattan, NY and you would like to use Pay Per Click to advertise on popular search engines such as Google, Yahoo! and Bing, but you only want to reach customers within your geographical area, with local PPC this can be achieved.At Echotam, we create and manage targeted Ad Copies to meet the expectation of your local customers, that way, you save money because you won't have to pay for clicks made by someone in Miami, FL.
Our Local Pay Per Click campaigns allow us to specify the geographical reach for your ads. For instance, when a customer types the keywords "Italian restaurant" in Google or Yahoo!, if he or she is within your geographical zone your ad will be displayed right away. As you can see local pay per click allows you to get the right customer at the right location. Local Pay Per Click ads offer you the opportunity to fine-tune landing pages and homepages on your website, as well. You can use your Pay Per Click to test different versions of your Web site to determine what appeals the most to your local customer base.
Our team of local pay per click expertsconstantly refines your local Pay Per Click ads until you reach the best formula for reaching local customers. We test different Ad Copies to identify which one is the most profitable and appealing for your local customers. We also keep an eye on your close competitors and we make sure that you are always a step ahead of them. If we find out that a competitor is biting you on certain keywords we will develop new keyword lists to make sure that you come up on top and to avoid "bidding wars" which usually increases your cost per click and drains money from your campaigns budgets.
At Echotam Online Marketing Solutions, we are ready to take your Pay Per Click campaign to the next level. We are sure that your business can benefit from our expertise and experience in creating and managing successful Local Pay Per Click campaigns for clients.
Local Pay Per Click Benefit Summary
Target Local Geographical Areas
Local PPC allows us to create targeted Ad Campaigns to market your products and services to a specific metropolitan area and buyers.
Save Money by Targeting the Right Customers
Because you will target a specific geographical location, you avoid paying for irrelevant clicks. Local PPC takes the guess work out of the equation, you know where your customers are and you focus your marketing efforts on these locations.
Have all the benefits of traditional Pay Per Click
Local PPC comes with all the features and benefits of traditional PPC. The difference is that Local PPC allows you to funnel your campaign and become even more successful.
Help to Increase Sales of Products and Services Locally
Because the marketing campaigns are focus and you know exactly who your local customers are and what they want, we can create targeted campaigns to meet their expectations.
Allow You to Take Full Advantage of Local Market Opportunities
Start earning the respect and win the market share you deserve. First increasing your local market presence and market share and then moving outwards towards other areas.